Click on over to Indie Music Academy, and you’ll find a ton of helpful info on how to determine whether playlists have genuine engagement or not. I recently ran a playlisting campaign using his service and totaled 25k+ streams in less than a month.Īnd, as Ryan’s diligent in noting, those are legit streams. Ryan is my friend, a great guy, and an expert at generating Spotify playlists placements because his curator network is solid. Indie Music AcademyĪ third great option for Spotify-specific promotion: Ryan Waczek’s Indie Music Academy.
(And hit that code up to get the discount.) 3. If you’re looking to get more people than your mom to listen to your music on Spotify specifically, this is a great option. (Cool bonus because I’m an affiliate: if you enter code CXUFDQ2, you’ll get a discount.) They’re also relatively affordably priced, with campaigns starting around $300 and the average campaign running $450. They basically work with a bunch of independent playlist curators to push indie music to the masses – currently, they’ve got 900 curators involved and a cumulative listening audience of over 25 million people. I just ran a campaign with them to drive streams and it was pretty successful – 40k+ streams and ongoing algorithmic growth. While they’ve recently expanded to offer Tik Tok promotion, my feeling is that Spotify is their sweet spot. Playlist Push is another good option for indie artists specifically focused on Spotify streams. If you know what kind of promotion you want, Omari’s a good spot to get it. YouTube is a little more complicated, with geographic targeting options available depending on your budget. For Spotify, he places songs in playlists.
It’s also worth noting that he’s a pretty affordable starting point for a lot of indie artists, with Soundcloud promo starting at $47.įor Soundcloud, he reposts songs to hundreds of thousands of followers.
You can read our full review of an Omari campaign here – it’s detailed and honest. I’ve communicated with him for multiple campaigns and he’s always been very responsive and helpful. He does pretty much everything – Spotify promo, YouTube promo, Soundcloud promo, press releases – and (a big selling point for me) he’s pretty transparent about what you can expect when you work with him. I’m a fan of Omari (which is why I’m definitely an affiliate, just so ya know). Here’s our review of the 10 best indie music promo services that are actually worth it. The good news is that there are indie music promotion services that can legitimately help. Yeah, being an indie artist can be the worst. You saved your song to your own playlist. You check your Spotify Artist stats and see one playlist save. And then, a week after your song is out, you realize that nobody’s really going to hear it. Maybe you get a congratulatory text from your mom. Finally, release day comes, and… crickets. You wait in eager anticipation for the day to arrive. You arbitrarily mark up a release date, blast the news on your socials, and get overly hyped. You work it through recording, production, mixing, mastering. You put countless hours and basically your entire soul and maybe your firstborn child’s soul, too, into a song. Some background: Making indie music can be really discouraging. TL DR: These are, in our experience, the 10 best indie music promotion services: